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Understanding global cultures

 Metaphorical journeys through 34 nations, clusters of nations, continents and diversity

March 2015

by Martin J. Gannon, Rajnandini Pillai; Sage Publications

This book presents the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football.

This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features.

Understanding global cultures

 Metaphorical journeys through 34 nations, clusters of nations, continents and diversity

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